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Journal Article

Assessing the Impact of Competence Utilisation in Innovation Strategy: A Correlational Analysis  pp45-56

Andrew L. S. Goh

© Jan 2005 Volume 2 Issue 1, Editor: Charles Despres, pp1 - 90

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This study is concerned about the role of competence utilisation in innovation strategy. Using a correlational analysis based on non‑parametric statistics, it validates the impact of competence utilisation in relation to venture performance by testing three hypotheses. Data was gathered via a survey instrument to extract The findings are as follows: (1) The level of utilisation in technology, product and market competencies, as manifested by its role in innovation strategy, is positively correlated to venture performance; (2) The impact of competence utilisation is the strongest on sales profitability, followed by company growth and then organisational effectiveness; and (3) In terms of relative impact on venture performance, technology competence is the most effective, followed by product and market competence.


Keywords: Innovation Strategy Competence Utilisation and Venture Performance


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