Volume 7 - Issue 5

EJKM
Volume 7 Issue 5
Special Issue ICICKM 2009, Canada

Design of Sustainable Development: Intellectual Value of Large BRIC Companies and Factors of their Growth
Elvina Bayburina and Tatiana Golovko
State University – The Higher School of Economics, Moscow, Russia

Intellectual capital and its components can be regarded as the source for a company's organic growth to maintain sustainable development. Under the crisis conditions most of financial reserves are unavailable; the inner organizational efficiency by means of intellectual capital is a question of survival edge for most of the large companies of emerging markets. Multidirectional trends of the development of BRIC economies played a significant role in this discussion and the issue became more complicated under the pressure of the crisis. Notwithstanding BRIC countries can be regarded as leaders of so-called developing economies. In terms of the downturn, however, the problem of the crisis should not be overstated: due to the cyclical changes of the world economy the stagnation will be rearranged by upturn sooner or later, however the accumulation of intellectual capital is the over time process. Intellectual capital of the company and its components can be regarded as "latent reserves" of the long term value growth. Intellectual capital is the "intangible safety-cushion" and it can be used only by those companies who have created it years before and therefore have focused on sustainable development. The research of intellectual capital components and its role in value creation and building competitive advantage can remain an actual topic for empirical investigations, carried out in various countries and by different research centers.

The intellectual value of a company is a part of the total value, created through the process of the intellectual components' accumulation. The main goal of this research is to evaluate by means of the panel data analysis the influence of particular components of intellectual capital on the intellectual value of BRIC companies. The process of intellectual capital accumulation is over time and it can be measured according to the long run panel data analysis not less than 5 years.

The panel data analysis revealed that the human capital can be considered the key factor of the long-term growth of BRIC companies of all industries. Employees and their competencies are this basis which is undervalued currently whereas most of financial assets lost trust and its value. However, specified directions of internal reserves audit and discussion of the Intellectual value on the emerging markets are very close to the fact that large BRIC companies depend a lot on the specific features of the infrastructure of each developing country. India and Russia are countries with the industrial potential, which is not fully realized, e.g. a lot of Russian companies are underinvested with unbalanced development strategies. Decrepit and out-of-date production facilities, in turn capital expenditures are a matter of great importance. The capital expenditures together with innovative managers and management techniques tend to be the leverage, which can push these companies towards intensive development, especially Russian companies.

Keywords: intellectual capital, human capital, stakeholders, growth drivers, sustainable competitive advantage, value, intellectual value, financial crisis, BRIC, developing countries, emerging markets

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