The Electronic Journal of Knowledge Management publishes original articles on topics relevant to studying, implementing, measuring and managing knowledge management and intellectual capital.

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Journal Issue
Volume 15 Issue 3, Linking Theory and Practice in Intellectual Capital / Oct 2017  pp145‑212

Editor: Dr. Ilídio Tomás Lopes, Dr. Rogério Marques Serrasqueiro

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Editorial for the Special Issue on Linking Theory and Practice in Intellectual Capital  pp145‑146

Dr. Ilídio Tomás Lopes, Dr. Rogério Marques Serrasqueiro

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Intellectual Capital and Value Co‑Creation: an Empirical Analysis from a Marketing Perspective  pp147‑158

Marco Valerio Rossi, Domitilla Magni

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Abstract

The aim of this study is to investigate intellectual capital (IC) drivers that may influence Italian consumers’ decision to participate in value co‑creation (VCC) activities with firms. Given the exploratory nature of the research, after a review of the relevant literature, we conducted a survey among Italian consumers to see if IC principal sub‑dimensions (i.e. Relational Capital, Human Capital and Structural Capital) played a role in triggering VCC processes. Using a Principal Component Analysis (PCA), we analyzed 270 usable questionnaires finding that, in order to decide to co‑create value with firms, IC sub‑dimensions actually play a critical role. Our findings showed that the motivations (i.e., IC components) that influence Italian consumers’ decision to participate in value co‑creation activities with firms are quite homogeneous and similar both for those who already participated in past in these activities as well for those who never participated. The study has several managerial implications as well as limitations. In fact, the survey has been conducted only among Italian consumers and therefore the research should be extended by a geographically standpoint. Moreover, the research analyzed only the demand‑side, while it would be certainly useful to know the point of view of companies also adopting other research methods (e.g., in‑depth interviews). This study provides to practitioners important suggestions and warnings about the importance of the development of IC sub‑dimensions to (co‑)create value with external actors and consequently suggests the importance of adopting a “open” approach towards consumers to establish an effective and interactive relationship with them. The study fills a gap in the literature, since there are not so many references in literature for a deep understanding of the concrete relationship between IC and VCC. In addition, to our best knowledge this paper is the first that explore IC‑related issues from a marketing perspective. 

 

Keywords: value co-creation, intellectual capital, marketing, factor analysis, exploratory empirical analysis, consumer behaviour

 

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Building Intellectual Capital for Sustainable Development: Combining Local Wisdom and Advanced Knowledge  pp159‑169

Roland Bardy, Arthur Rubens, Paul Eberle

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Chief Knowledge Officers and Other Knowledge Management Executives Effect on Strategic Intent, Intellectual Capital Generation, and Firm Performance? An Empirical Research Study of Chief Knowledge Officers and Knowledge Executives in the USA  pp170‑182

Harold Dennis Harlow

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Who’s on Stage? The Roles of the Project Sponsor and of the Project Leader in IC Reporting  pp183‑193

Maria Serena Chiucchi, Marco Giuliani

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Achieving HR Function Consistency as a Challenge for HR Practitioners in Project‑oriented Organizations  pp194‑203

Katarzyna Piwowar-Sulej

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Authentic Leadership and Psychological Capital: The Impact on Egyptian Employees' Work Well Being  pp204‑212

Aya Maher, Heba Samir Mahmoud, Salma El Hefny

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