The Electronic Journal of Knowledge Management publishes original articles on topics relevant to studying, implementing, measuring and managing knowledge management and intellectual capital.

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Journal Issue
Volume 18 Issue 3 / Oct 2020  pp198‑235

Editor: Maria José Sousa, Renato Lopes da Costa, Francesca Dal Mas

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Knowledge Translation in the Healthcare Sector. A Structured Literature Review  pp198‑211

Francesca Dal Mas, Alexeis Garcia-Perez, Maria José Sousa, Renato Lopes da Costa, Lorenzo Cobianchi

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Knowledge Translation in Oncology. A Case Study  pp212‑223

Francesca Dal Mas, Helena Biancuzzi, Maurizio Massaro, Amelia Barcellini, Lorenzo Cobianchi, Luca Miceli

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Detrivialization as a Strategy to Challenge Organizational Groupthink  pp224‑235

Salaheddine Mnasri, Stavros Papakonstantinidis

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This paper aims to contribute to the literature on knowledge construction and knowledge sharing within the field of organizational communication. The research underlines the importance of exploring human learning contextually, descriptively, interpretively, and inductively. Through a participant‑observer methodological approach, the study contributes to the literature by introducing detrivialization as a strategy to explore ’participants’ rhetoric related to their organizational procedures. The paper describes a case study that took place for 18 months in a cancer research lab in Belgium, where employees seemed unable to question several taken‑for‑granted practices. The present research primarily reveals the consequences of trivialization, when the rationale of essential organizational practices go unnoticed until observer‑participant challenges the status quo. Also, the study highlights the outcomes of the detrivialization approach, which triggers unprecedented knowledge. Finally, the paper introduces the (de)trivialization dynamic model, which can depict the consequences of opening black‑boxes in organizational contexts. This research is a new approach in organizational ethnomethodology, revisiting ’Garfinkel’s (1967) breaching experiment to describe science in action. The suggested model offers a methodological approach for exploring trivialized organizational dynamics and challenging groupthink. Detrivialization is an opposite approach to trivialization, to offer a new debate topic to scholars aiming to conduct ethnographic research and discourse analysis in organizational communication. 


Keywords: Detrivialization, knowledge construction, knowledge sharing, groupthink, discourse analysis, organizational culture, organizational communication.


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